LISA PR speaks to Downtown Los Angeles chapter of Bruin Professionals

“On September 12, 2013, at Paul Hastings LLP,  I spoke on a panel to a group of UCLA alumni at a meeting for the Downtown Los Angeles chapter of Bruin Professionals.  The topic was ‘Growing Business with Social Media.’ 
Social media has changed the PR, marketing and networking game. Businesses not only benefit from an online brand presence, but require one to remain competitive. As one of three experts on the panel, I discussed how to best use social media to develop business, manage reputation and raise visibility. I also addressed best practices and how to avoid common pitfalls.”