LISA PR speaks to The Esquire Network

“On September 27, 2013, at City National Bank in Santa Clarita Valley,  I spoke to a group of attorneys for The Esquire Network’s (TEN) Speaker Series.  The topic was ‘Building Your Book: Marketing, PR & Social Media for Lawyers.'”

The program’s description (as written by the group’s moderator): “Lawyers are great at representing the business of others, but sometimes they can be clueless about how to market and promote their own business.  Expert Lisa Elkan will teach you time tested strategies for successfully utilizing PR, marketing and social media to exploit your brand as an attorney, to attract clients and to increase profits.”